Chapter 3 · Competitive Landscape
Market Analysis
Seven major players. None of them combine physical discipline, prayer, and virtue formation. That's our gap.
Headspace
$69.99/yrMeditation only
70M+ downloads
Calm
$69.99/yrSleep & meditation
100M+ downloads
Peloton App
$12.99/moFitness only
6.7M subscribers
Insight Timer
Free (ad-supported)Free meditation
20M+ users
Pray.com
$49.99/yrFaith-focused
10M+ downloads
Hallow
$59.99/yrChristian prayer
15M+ downloads
Abide
$49.99/yrChristian meditation
5M+ downloads
Glorify
$6.99/moDaily devotionals
25M+ downloads
Exodus 90
Free (parish-based)90-day asceticism program
250K+ completions
Holy Habits
FreeCatholic habit tracker
New (19 ratings)
Feature Comparison
| App | Fitness | Prayer | Spirituality | Price |
|---|---|---|---|---|
| Headspace | — | Yes | — | $69.99/yr |
| Calm | — | Yes | — | $69.99/yr |
| Peloton App | Yes | — | — | $12.99/mo |
| Insight Timer | — | Yes | — | Free (ad-supported) |
| Pray.com | — | Yes | Yes | $49.99/yr |
| Hallow | — | Yes | Yes | $59.99/yr |
| Abide | — | Yes | Yes | $49.99/yr |
| Glorify | — | Yes | Yes | $6.99/mo |
| Exodus 90 | — | Yes | Yes | Free (parish-based) |
| Holy Habits | — | Yes | Yes | Free |
| Our App | Yes | Yes | Yes | $7.99/mo |
The Massive Gap
Every competitor owns one slice. Nobody owns all three. The market is fragmented — users juggle 2-3 apps to get what they need. We build the one app that unifies body, mind, and spirit.
💪
Fitness
Body training
🧠
Prayer
Mental clarity
🙏
Spirituality
Soul connection
Competitor data from independent marketing analysis, March 2026. See /research-findings/ for methodology.