Research Findings
What the Research Says
Independent marketing analysis validated our idea. Here are the findings — real data, real sources.
$2.5B
market size, growing 14.7% CAGR
16 / 0
competitors analyzed — ZERO own "prayer as workout"
20M
Hallow downloads — $33.4M revenue, $157M funded
The Gap
Competitive positioning — where every app sits, and where we sit alone.
Every faith app is passive content. Every fitness app ignores spirit. We own the upper-right.
Name Recommendation
After scoring 20+ candidates across 8 criteria, one name stood above the rest.
FERVOR
"intense, passionate dedication"
Scripture
Romans 12:11 — "fervent in spirit, serving the Lord"
Domain
fervor.com is for sale
Trademark
Clean — no conflicts in faith/fitness/app categories
Verb Test
"I'm going to Fervor" / "Time to Fervor" — works
Runner-up
CONTEND (7.8/10)
"contend for the faith" — Jude 1:3
Pricing Recommendation
Validated against Hallow ($12.99), Pray.com ($9.99), and fitness apps. Optimized for growth.
Free
$0
- ✓ 3 routines per week
- ✓ Basic tracker
- ✓ Persona quiz
Premium
$7.99/mo
or $59.99/yr (37% off)
- ✓ Unlimited routines
- ✓ Full progression system
- ✓ All traditions & practices
Church
$99–249/mo
by congregation size
- ✓ Parish dashboard
- ✓ Group programs
- ✓ Custom content
"Founding Member" Badge — $49.99/yr locked for life
First 200 users. Never pay more. Badge in the app forever. Creates urgency and early loyalty.
Unit Economics
905
subscribers = $5K MRR
covers basic costs
1,810
subscribers = $10K MRR
one founder salary
0.005–0.01%
of Hallow's 20M downloads
that's all we need
Where Our Users Are
Tier 1 communities — existing audiences who already believe in structured spiritual discipline.
r/OrthodoxChristianity
130K+ members
Active prayer and fasting discussions — our core spiritual discipline audience.
r/Catholicism
328K+ members
Examination of conscience threads — structured self-assessment aligns perfectly with our app.
r/TrueChristian
188K+ members
Spiritual discipline conversations — people actively seeking structured practice.
Exodus 90
250K men
Prayer + asceticism + fraternity program — potential partner, not competitor.
F3 Nation
75K men · 4,368 locations
Outdoor fitness + faith community — already merging physical and spiritual discipline.
Faith RXD
80+ chapters
CrossFit + faith community — the exact intersection of fitness and spiritual practice.
Discord: Jesus Gym, Lift4Christ
Active daily communities
Daily faith + fitness engagement — these users are already living the lifestyle our app serves. High-intent early adopters.
Keywords We Can Own
Top 10 quick-win keywords — most have zero or weak competition.
| Keyword | Competition |
|---|---|
| "spiritual fitness app" | LOW |
| "prayer sets and reps" | ZERO |
| "prayer workout" | WEAK |
| "orthodox prayer rule app" | LOW |
| "fasting app christian" | LOW |
| "examination of conscience app" | ZERO |
| "spiritual fitness" | WEAK |
| "prayer app for men" | LOW |
| "how to build a prayer routine" | LOW |
| "christian discipline app" | ZERO |
Critical Finding
"spiritual fitness" is unclaimed by any app. The US Marines (HPRC) own it in military context. We can own it in faith context.
The Elephant in the Room
The biggest structured spiritual discipline program for men — and why it's an opportunity, not a threat.
Exodus 90
250,000+ men have completed the program
90-day structured prayer + asceticism + fraternity
NOT an app competitor — it's a parish program with a companion app
MASSIVE partner opportunity: our app could be the digital backbone for their program
"If we partner with Exodus 90, we have instant access to 250K men who already believe in structured spiritual discipline."
All data from independent marketing analysis, March 2026. Sources include Sensor Tower, Grand View Research, App Store data, community size snapshots.